Five Digital Trends To Watch This Year
Over the holidays, as family and friends opened gizmos and gadgets, I reflected on the outcome of the last decade of our digital transformation. Guests arrive for a New Year’s weekend and the first question after they say hello is “What’s your wifi password?” This is the new norm – a connected consumer who expects […]
Read More...Do They Really Like It? (Excerpt 2/3)
Lawyers Brenda Pritchard and Susan Vogt recently released the 5th edition of Advertising and Marketing Law in Canada. Published by LexisNexis Canada in association with ACA, it’s a comprehensive reference tool that will help advertisers and marketers better understand the breadth and complexities of Canadian regulatory law. This excerpt provides tips on how to stay […]
Read More...Organic Matters: The Significance of the Humble Hashtag
The hashtag, the humble hashtag, is currently the king of organic marketing. Don’t get me wrong, the hashtag and the hashtag alone will not make your social marketing program successful. But if your audience is active on platforms like Twitter and Instagram and you have a niche audience you’re trying to reach that goes beyond […]
Read More...The Social Cauldron: Brewing Up Content Marketing Success
If you’ve drunk the content-marketing Kool-Aid, you might be feeling a bit perplexed right now. It’s a confusing time for content marketers: the social landscape is shifting ever more heavily to social ads. But organic posts seem to drive a different kind of result, one that is strictly focused on the quality of the content, […]
Read More...How digital is transforming OOH
There’s no question that it’s harder than ever to grab people’s attention. Aided by technology (read: smartphones), consumers are constantly connected and able to research products, plan and make purchase decisions while on the go. With so much content coming at them, it has become easier to reject or ignore messages. But it turns out […]
Read More...The Procurement Perspective: Influence for a Collaborative Future
Working under a Chief Procurement Officer (CPO) who has spent the entirety of his career thinking outside the box while keeping progress at full throttle; I would argue that there’s no better motivation day-to-day, than feeding off a committed desire to change the game. The world of advertising has an undeniable draw that brings people […]
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