Amazon has rapidly solidified its position as the most powerful marketplace in online retail, with Walmart and Target gaining ground. For brands, integrating Amazon into their e-commerce mix is now a necessity with brick and mortar stores temporarily closed. The platform also represents significant opportunity, from growing audiences to diversifying revenue streams.
Yet, navigating this dynamic landscape can be a complex undertaking due to the vast amount of data, competitive pressures, inefficient workflows, and third-party players often misrepresenting brands in the marketplace.
This webinar leverages Feedvisor’s findings gathered from over 1,000 brands and their relationships with Amazon — how the platform fits into their overall e-commerce strategy, advertising goals, and specific strategies for driving growth.
We hope you can join us and, in the process, take away a few insights that will help you craft and optimize a winning marketplace strategy.
Presenter: Andrew Altersohn, General Manager, Enterprise Brands, Feedvisor
Date: Wednesday, April 22, 2020
Time: 11:30 a.m. – 12:30 p.m. ET
For members only:
Andrew Altersohn, General Manager, Enterprise Brands, Feedvisor
Andrew is the General Manager of Enterprise Brands at Feedvisor, an AI-driven platform and managed service that optimizes the Amazon marketplace experience for major brands, from advertising and pricing to content and merchandising. Previously, Andrew was the CEO of AD/FIN, the North American President of Havas Digital, and hheld earlier leadership roles at digital creative and media agencies including Publicis, Ogilvy, and Digitas.
Andrew is often invited to speak on industry topics including media accountability, digital supply chain management, and business building in the digital economy. He was the primary author of the programmatic media deep-dive analysis, Seeing Through The Financial Fog, An In-Market Analysis Of Programmatic Media At The Transaction Level, executed in partnership with the ACA and the Association of National Advertisers (ANA).
Andrew holds a B.S. in Economics from the Wharton School at the University of Pennsylvania and an MBA from the University of Michigan.