Key Learnings on Why Marketers Are Transforming Their Internal and External Media Operating Models
This year – more than ever before – advertisers are shifting from self-sufficiency to integration. Join us for some key insights on the following subjects:
– Future-facing views and insights on talent, agency models, and tech and data infrastructure
– Industry feedback on the enablers and blockers to successful media and digital transformation
For members only:
Read More...How to avoid one of the biggest mistakes in social media marketing
Social media is no longer a fresh-faced rookie on the marketing scene – a fun, easy and effective way to get your name out there – it’s now a primary business engine. We rely on it to generate leads, push sales, provide customer service and analyze complex data.
Globe Content Studio, as a division of a major news outlet that reaches 20 million Canadians a month, has worked with a broad array of advertisers across every industry. We’ve learned how they think about, execute and extract value from social platforms, which means we’ve seen a lot of what works …and what doesn’t.
Many brands both large or small, in fintech or flower arranging, online or IRL, tend to make the same social media missteps. Which isn’t surprising, especially in 2021. But here’s the biggest one – and how you can avoid it.
Read More...First-ever global DEI Census within the marketing industry reveals major challenges around family status, age, gender, ethnicity and disability in Canada
October 25, 2021: Canadian results from the first-ever Diversity, Equity and Inclusion Census of the global marketing industry have identified key challenges around ethnicity, disability, family status, age and gender.
Read More...Emerging Privacy & Regulatory Issues
Browse All Strategic Priorities Consumer data privacy is now a business imperative for all brands, and a critical advocacy point for ACA. Canada has been a leader in consumer privacy legislation since 2000, when the government introduced the Personal Information Protection and Electronic Documents Act (PIPEDA). We are one of only 12 countries whose privacy […]
Read More...Resilience: A Critical Team-Performance Standard for Client-Agency Marketing Teams
Even though there is reason for optimism with a vaccine on the horizon, these next few months may prove even more challenging for marketing and agency teams. Pandemic fatigue is the new catch phrase. So now more than ever, managing in a time of crisis is a “make or break” requirement.
During the current crisis, businesses have worked faster and better than they dreamed possible just a few months ago. Maintaining that sense of possibility will be an enduring source of competitive advantage.
– McKinsey & Co.
During the current crisis, businesses have worked faster and better than they dreamed possible just a few months ago. Maintaining that sense of possibility will be an enduring source of competitive advantage.
– McKinsey & Co.
Recently, Aprais undertook an in-depth analysis of our global database of over 21,000 client-agency evaluations to uncover the defining behaviours of resilient teams – those who rebound in times of crisis.
Read More...The Case for a Research Tech Stack
In 2020, finding a marketer who isn’t using some form of Marketing Technology (MarTech) stack would be nearly impossible. In fact, chiefmartec.com says that in 2011 there were about 150 marketing solutions – today they are tracking over 7,000 technology solutions. These martech solutions support all aspects of marketing functions, from content development to marketing […]
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