This year – more than ever before – advertisers are shifting from self-sufficiency to integration.
MediaSense’s Media 20:20 program has run for 7 years – is currently in its 5th wave – and is back to share the results of its quantitative and qualitative research carried out over Q4 2021 among 100+ senior marketers – with 66% at CMO or Director level. MediaSense also conducted structured interviews with a selection of global media and agency leaders to provide additional context and texture to the findings.
Join us for some key insights on the following subjects:
- Future-facing views and insights on talent, agency models, and tech and data infrastructure
- Industry feedback on the enablers and blockers to successful media and digital transformation
About MediaSense: MediaSense are independent global media advisors. They build high performance media operating models and unlock value for the world’s leading brands. They do this by evaluating all aspects of their clients’ internal and external agency media operating model, and their media supply chain. MediaSense delivers media programs in three core areas: Models, Partners & Analytics.
Presenters: David Strome, Client Development Director, MediaSense & Ryan Kangisser, Managing Partner, Strategy, MediaSense
Date: Wednesday, April 27, 2022
Time: 11:30 a.m. – 12:30 p.m. ET
For members only:
If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
David Strome, Client Development Director, MediaSense
David Strome is the Client Development Director at MediaSense, where he’s responsible for supporting the North American client portfolio, providing clients expertise on media operating model design, agency pitch management, media auditing, and analytics. Previously, David was the VP of Media Services at LVMH Moët Hennessy Louis Vuitton, where he was accountable for the company’s North and Latin American media operations.
Ryan Kangisser, Managing Partner, Strategy, MediaSense
Ryan Kangisser is Managing Partner, Strategy at MediaSense and one of the author’s of Media2025. Ryan Kangisser joined MediaSense in 2010 and leads the Models practice, specializing in developing and implementing future-facing media operating models for clients. Previously he was Principal Digital Consultant at Ebiquity and Account Director at Profero.