Blog

Canadians are adapting to the new realities of social distancing, working from home, managing finances, and unprecedented unemployment. As a result, new shopping trends and buying behaviours are emerging, influenced by recent retail developments. But what about ethnic consumers? Are they doing anything different?

It has never been more important for businesses, non-profits and government agencies to understand ALL consumers and more importantly, how to engage with them. This becomes increasingly important as many businesses re-open and the economy tries to rebound.

In this one-hour webinar, Ethnicity Matters and Cultural IQ will share findings…

Members can ask for the webinar slide deck by contacting Ethnicity Matters.

COVID-19 has created a wave of disruption in the world and consumer behavior is no exception. This insightful session will introduce you to a scenario planning approach that will allow you to plan for success in light of the unknown…

For members only:

Presentation slides

Video recording

Hear from the experts at Tulipe who have rich business continuity planning experience. They have developed an actionable rebound planning process that can supply you with tools and solutions to help your organization meet the new world head on and thrive…

For members only:

Presentation slides

Join the World Federation of Advertisers (WFA) as they unveil the largest global study, focusing on the ‘marketer of the future’ with Syl Saller (Diageo), Ivan Pollard (General Mills) and others.

This project boasts interviews with some of the world’s leading CMOs and a quantitative study amongst almost 700 senior marketers from 32 countries around the world…

To drive media ROI in digital, advertisers need to consider both cost and quality metrics.  Traditionally, advertisers have focused on decreasing CPMs period-on-period, leading to a race to the bottom.  It is vital for advertisers to have a more robust measure and understand the real value of their digital media investments…

For members only:

Presentation slides

Video recording

You’ve paid for an ad space – now what? At what point in a long chain of digital technologies and transactions should the marketer be billed for? Do you buy apples based on the number on the tree, in the truck, in the store or at the cash register? What if you get home and find they’re full of worms…

For members only:

Presentation slides

Video recording

Understand Billable Events