To drive media ROI in digital, advertisers need to consider both cost and quality metrics. Traditionally, advertisers have focused on decreasing CPMs period-on-period, leading to a race to the bottom. It is vital for advertisers to have a more robust measure and understand the real value of their digital media investments.
Peter Hanford, CCO and Martina Nikolova, Client Partner from Digital Decisions will discuss the risk of creating waste in media buys and how you can incorporate quality metrics into your media operations through an effective-CPM.
Presenters: Peter Hanford, CCO and Martina Nikolova, Client Partner, Digital Decisions
Date: Tuesday, May 12, 2020
Time: 11:30 a.m. – 12:30 p.m. ET
For members only:
Peter Hanford, Chief Commercial Officer, Digital Decisions B.V.
Peter Hanford is a digital native with 17+ years of experience across the ecosystem: publisher, client and agency. Following 7 years at Programmatic media buying agency Infectious Media, Peter joined Digital Decisions to help advertisers increase value.
Martina Nikolova, Client Partner, Digital Decisions
Martina is a media consultant with over 10 years experience. Marty joined Digital Decisions following experience at Deloitte Digital and Ebiquity where she worked with global advertisers to enhance their digital media strategies.