Archives: Training & Events
COVID-19 Updates to the Nourish 2020 Trend Report
July 20th, 2020 | ACA Team,
What happens to trends when the world changes?
Every year since 2016, Nourish Food Marketing releases its Trends Report, anticipating and explaining the key, game-changing trends in food & beverage and agri-business. The Report provides actionable insights for readers, helping them maximize the profit potential of shifts and disruptions in the consumer landscape…
For members only:
Read MoreThe Coronavirus Pandemic in Canada: The Next Evolution of Media Consumption
July 13th, 2020 | ACA Team,
This webinar will deliver insights from a Canadian perspective of the impact of the pandemic on consumer behaviour, including the significant audience shifts across digital platforms.
Darrick Li of Comscore will detail the impact of overall consumer digital behaviour across categories, platforms, and content.
For members only:
Read MoreMeet the New “Never Normal” Consumer
July 2nd, 2020 | ACA Team,
Consumers attitudes, behaviours and purchasing habits are changing—and many will remain post-pandemic. We have entered a new customer engagement era that has been permanently impacted by…
For members only:
Read MoreBetter Sponsorship Outcomes Through Better Category Management
June 22nd, 2020 | ACA Team,
Sponsorship delivers a powerful way for brands to connect with consumers through passion points (arts, sports, culture, cause, music) in ways that create emotional resonance and imagery transfer.
For most brands, sponsorship represents the second largest marcom investment by spend (media being first). Sponsorship often accounts for between 10% and as much as 30% of the total marcom budget. In many organizations, the sponsorship spend is largely uncontrolled and lacks process. A change in how you manage your sponsorships will be particularly important coming out of the COVID-19 crisis.
Led by Ian Malcolm, President and CEO at Lumency, this webinar will focus on process and tools for better sponsorship investment management…
For members only:
Read MoreCannes LIONS Live
June 15th, 2020 | ACA Team,
A Meeting of the World’s Greatest Creative Minds
Over 40 hours of original thinking, expert perspectives, masterclasses and beautifully produced short films for everyone, for free…
Date: June 22 – 26, 2020
Cost: Free
How to Make Sure Your Brand Grows and Doesn’t Get Sick in the Inevitable Pandemic-Induced Recession
June 3rd, 2020 | ACA Team,
Join Shane Skillen and Jonathan La Greca of Hotspex on June 17th, to gain insight on ensuring brand growth during the post-pandemic recession. Leave the webinar with three key learnings…
For members only:
Read More