Join Shane Skillen and Jonathan La Greca of Hotspex on June 17th, to gain insight on ensuring brand growth during the post-pandemic recession. Leave the webinar with three key learnings:

  1. The top questions marketing and consumer/shopper insights leaders are asking in order to grow share through the recession.
  2. How to build a brand operating system to replace your passive brand tracking by combining Google’s deep learning with behavioral so that you improve your marketing effectiveness and media ROI.
  3. Why you need to invest in better in-store and ecommerce shopper understanding and how to communicate value in the face of the recession.

Presenters: Shane Skillen, Founder and CEO and Jonathan La Greca, Senior Vice President, Growth, Hotspex
Date: Wednesday, June 17, 2020
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Presentation slides

Video recording


If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
 

Shane Skillen, Hotspex
Shane Skillen, Founder and CEO, Hotspex

As founder and CEO of Hotspex, Shane has surrounded himself with talented marketing and behavioural scientists to build innovative award-winning methodologies, while working with over 500 top global brands around the world.

As such, Hotspex was voted the most innovative insights firm in North America three years in a row by clients.

Laser focused on launching innovative tools that drive impact and ROI for global insights functions, Shane and his team have launched cutting edge implicit measurement tools focused on evaluating distinctive memory cues and brand assets, while also blending behavioural science with Google’s deep machine learning to create an award winning cognitive media targeting tool that helps ads work harder.

With over 35,000 followers on LinkedIn, Shane’s opinion of the future of marketing, insights, and advertising is sought after by senior marketers around the world. His passions are for super cool tech driven new ideas, the future of MR, and his wife and three young sons.

 

Jonathan La Greca, Hotspex
Jonathan La Greca – Senior Vice-President, Growth, Hotspex

Currently as the Senior Vice President of Strategic Growth and Brand Building at Hotspex, Jonathan has driven growth in a rapidly changing industry by building and strengthening Hotspex’s relationships with over 500 marketing leaders in 25 countries.

He has just finished interviewing 100 leaders in 100 days since the crisis started to develop a playbook on how to navigate the post-pandemic recession using the most cutting-edge behavioral science driven insight tools.

Jonathan has ensured that Hotspex has been ranked the #1 most innovative insights firm by clients in North America three years in a row by building awareness and interest for Hotspex’s brand operating system which helps marketers grow share and profitability by being more effective with their creative and efficient with their media.