What happens to trends when the world changes?

Every year since 2016, Nourish Food Marketing releases its Trends Report, anticipating and explaining the key, game-changing trends in food & beverage and agri-business. The Report provides actionable insights for readers, helping them maximize the profit potential of shifts and disruptions in the consumer landscape, and is a highly anticipated publication in the sector thanks to its consistent accuracy.

Then 2020 happened.

No one could have foreseen this trend of trends, the ultimate economic disruption. But, does that mean all the trends from the 2020 Nourish Trends Report have been hopelessly snarled? Jo-Ann McArthur helps untangle the knots and provides clarity and insights for the food industry in this new normal.

Presenters: Jo-Ann McArthur, Founding Partner and President, Nourish Food Marketing
Date: Thursday, August 13, 2020
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Video recording

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007

Jo-ann McArthur, NourishJo-Ann McArthur, Founding Partner and President, Nourish Food Marketing
Jo-Ann McArthur is a Founding Partner and President of Nourish Food Marketing, Canada’s only full-service marketing agency specializing in food & beverage brands from farm-to-fork, where she helps create powerful marketing strategies for food and beverage products in Canada, the US, and Europe. Nourish is also part of The Nourish Network, a three-way partnership with AdFarm and Kahntact specializing in marketing for agri-business.

She has spent a career building brands with consumers and retailers at Molson, Procter and Gamble, Unilever, and Cadillac Fairview, and has worked with entrepreneurs to launch award-winning products and with Municipal, Provincial and Federal agencies to create programs that support Canada’s food industry. Jo-Ann has also been an instructor at Schulich Executive School of Business, FoodStarter (a food incubator), as well as the Sponsorship Marketing Council of Canada and the Association of Canadian Advertisers.

Jo-Ann is a Past President of The Empire Club of Canada where she hosted leaders from around the globe, and serves as Past Chair of ABC Life Literacy Canada. She also serves on the board of Les Dames d’Escoffier Ontario Chapter.