This webinar will deliver insights from a Canadian perspective of the impact of the pandemic on consumer behaviour, including the significant audience shifts across digital platforms.
Darrick Li of Comscore will detail the impact of overall consumer digital behaviour across categories, platforms, and content.
Additionally, a look at global trends will highlight interesting insights across the world, and how they may have similarities or differences to Canadians. Specifically, Darrick will discuss US behaviour on VOD, linear TV viewing, and streaming.
This webinar will take a holistic journey of consumption patterns throughout the course of the pandemic for Canadians, and what marketers should expect moving forward.
Presenters: Darrick Li, Senior Director, Sales, Comscore
Date: Wednesday, July 29, 2020
Time: 11:30 a.m. – 12:30 p.m. ET
Darrick Li, Senior Director, Sales, Comscore
Darrick Li has been a part of the Comscore Canada team for over 12 years. As a Senior Director, Darrick works with some of the leading agencies, publishers and marketers in the digital media, marketing, and advertising industry. His unwavering work ethic and ambition to become a great storyteller has led him to a dedication towards his client base that includes Amazon, Bell Media, Corus, Google, and Omnicom Media Group. Darrick is also part of the Marketing faculty at Seneca College, teaching with the Social Media graduate certificate program. Darrick has also become actively involved with the Association of Canadian Advertisers, the Canadian Marketing Association, the IAB Canada Mobile and Research Committees, Ad Club’s Annual Digital Day, along with speaking engagements at some of the industry’s largest conferences across Canada.
View Darrick’s profile on LinkedIn.