Archives: Training & Events
Meeting the Challenges of 2020: How Canadian Brands Responded
September 22nd, 2020 | ACA Team,
Earlier this year, the ACA and BrandSpark International partnered on our 2nd annual survey on marketing and advertising trends in Canada. This webinar will share the results of the survey, including how brands are responding to the unique challenges of 2020.
For members only:
Read MoreThe Art and Science of Storytelling
September 8th, 2020 | ACA Team,
Storytelling is an ancient art, and even in an age of technology, some of the same principles our ancestors followed remain relevant. The difference is our current ability to amplify, and the techniques we use to tell the tales…
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Read MorePartner Event: CMDC Media Leader Series with Raja Rajamannar
August 31st, 2020 | ACA Team,
As the economy opens up, brands cannot afford to be silent. Today’s immense challenges also present huge opportunities to understand, anticipate and connect with customers.
ACA has partnered with the Canadian Media Directors Council (CMDC) on their upcoming Media Leader Series talk with Mastercard’s global CMO and WFA Chair, Raja Rajamannar…
Read MoreShopper, Interrupted: Change Creates Opportunity
August 31st, 2020 | ACA Team,
Over the last 6 months we have witnessed unprecedented changes in purchasing behaviour as shoppers have altered how, where, and when they shop and what products they are buying. Disruption has resulted in shifting behaviours, some temporary others potentially permanent, as new shopping routines evolve. Disruption is creating many new opportunities which retailers and manufacturers have the rare opportunity to influence in new and creative ways…
For members only:
Read MoreMarketing Reimagined: Consumers, Culture & Connections
August 10th, 2020 | ACA Team,
Steve Mast, President and Chief Innovation Officer of Delvinia will explore how our dramatic shift in culture can combine with technology to create a reimagined world. He will discuss how to better understand your customers, get more value out of the data you already have, and how to keep up with rapidly evolving trends and patterns.
In this webinar we will discuss the following questions…
For members only:
Read MoreNavigating Linear TV Advertising In A Post-COVID World
August 2nd, 2020 | ACA Team,
Marketers have never faced as much uncertainty as we are experiencing today in this post-COVID world. This is particularly true for marketers who rely heavily on TV advertising to reach and grow consumers. While more people are watching more TV this year as compared to last, their television viewing patterns have…
For members only:
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