Storytelling is an ancient art, and even in an age of technology, some of the same principles our ancestors followed remain relevant. The difference is our current ability to amplify, and the techniques we use to tell the tales.
How do you discover a story with potential?
How do you draw it out? How can you apply journalistic techniques?
How should you craft a story for maximum impact?
How can content marketers work in tandem with their clients to achieve these goals for their campaigns?
Presenters: Sean Stanleigh, Head of Globe Content Studio, The Globe and Mail
Date: Wednesday, September 23, 2020
Time: 11:30 a.m. – 12:30 p.m. ET
Sean Stanleigh, Head of Globe Content Studio, The Globe and Mail
Sean Stanleigh is Head of Globe Content Studio, the content-marketing division of The Globe and Mail. His team blends audience data with journalistic intuition and experience to craft great storytelling on behalf of brands, positioning them as thought leaders with influential audiences across multiple platforms. He is also co-chair of the company’s internal business incubator Lab351, which trains employees to think like entrepreneurs, and he hosts the Globe podcast Industry Interrupted.
Sean has held a number of senior editing roles at The Globe and the Toronto Star in disciplines that include small business; national, foreign and local news; and arts and entertainment. Sean regularly appears at events as an emcee, presenter and moderator.