Earlier this year, the ACA and BrandSpark International partnered on our 2nd annual survey on marketing and advertising trends in Canada. This webinar will share the results of the survey, including how brands are responding to the unique challenges of 2020.

Answers to big questions will be revealed including:

  • How has COVID-19 impacted business performance?
  • How did advertisers adjust their media spend and messaging?
  • How did brands adjust focus on key strategies including retail support and new innovation?

Presenter: Phil Scrutton, VP, Shopper Insights, BrandSpark International
Date: Thursday, October 8, 2020
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Presentation slides

Video recording

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
 

Philip Scrunton, BrandsparkPhil Scrutton, VP, Shopper Insights, BrandSpark International

Phil joined BrandSpark in 2009 where he directs research for BrandSpark Shopper Insights and Marketing Services. Phil works to uncover insights that will help clients win with shoppers and grow their business, and anchors the BrandSpark consumer award programs in credible research methodologies. In addition to custom research work for clients in multiple consumer goods industries, Phil leads annual syndicated studies including the Canadian Shopper Study, American Shopper Study, Ecommerce Shopper Study, and the Advertisers & Marketers Survey.