Archives: Training & Events
Understanding the Advertising Opportunities of Canada’s Fast-Growing Podcast Media Sector
November 17th, 2020 | ACA Team,
Podcasting in Canada is poised for steep growth in ad revenue. Following global trends, increased activity in Canadian podcasting shows promise at closing the consumption > monetization gap.
In its 4th year, The Canadian Podcast Listener 2020 study continues to provide insights into the Canadian podcast listener audience…
For members only:
Read MoreQuebec’s Digital Transformation
November 2nd, 2020 | ACA Team,
The digital divide between English and French Canada is closing. Anglophone digital media consumption used to outpace Francophone usage by a wide margin, but most recent figures show it is almost on par…
For members only:
Read MoreAnalyzing Canadian Media Agencies’ Strengths and Weaknesses through RECMA’s Profile Classification
October 26th, 2020 | ACA Team,
Attend this webinar to gain an in-depth knowledge of each agency’s strengths and weaknesses in Canada.
For members only:
Read MoreAddressable TV 101: Unlock the Power of this Growing Medium
October 21st, 2020 | ACA Team,
Bringing addressable targeting to offline and traditional media channels is one of the most exciting new innovations in our industry. But the landscape is complex. Determining how to integrate this tactic into your planning…
For members only:
Read More14th Annual Canadian Sponsorship Landscape Study
October 13th, 2020 | ACA Team,
Join Dr. Norm O’Reilly, lead author of the 14th Annual Canadian Sponsorship Landscape Study (CSLS), as he summarizes the results of the most recent study…
For members only:
Read MoreCanadians Coming Out of Isolation: Exploring the Impact of COVID-19 on Canadian Consumers
September 29th, 2020 | ACA Team,
Since the end of March, Corus Entertainment has been conducting a study designed to track Canadian consumer mindsets and how they are responding to the COVID-19 crisis…
For members only:
Video recording Read More