Podcasting in Canada is poised for steep growth in ad revenue. Following global trends, increased activity in Canadian podcasting shows promise at closing the consumption > monetization gap.

In its 4th year, The Canadian Podcast Listener 2020 study continues to provide insights into the Canadian podcast listener audience. The mission of The Canadian Podcast Listener is to elevate the awareness and understanding of the podcast audience for podcasters, agencies, advertisers and others seeking to learn more about podcasting in Canada. The study delivers insights into business and advertising opportunities in this fast-growing media sector and demonstrates the unique nature of the podcast audience.

Presenters: Jeff Vidler, President, Signal Hill Insights and Jeff Ulster, Ulster Media / Chief Technology & Content Officer, TPX
Date: Tuesday, December 1, 2020
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Presentation slides

Video recording

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007

Jeff Vidler headshotJeff Vidler, President, Signal Hill Insights

Jeff Vidler is President and Founder of Signal Hill Insights. Jeff’s career has kept him at the forefront of the changing audio landscape. Building on his in-the-trenches success first, as a radio station manager and program director, Jeff has spent the past 25+ years in senior research positions, sharing his passion for audio with North America’s major broadcast companies. More recently, he’s been doing the same with podcast publishers. He’s also a big music, baseball and basketball fan.


Jeff Ulster headshotJeff Ulster, Ulster Media / Chief Technology & Content Officer, TPX

Jeff is a co-founder of The Podcast Exchange (TPX), and serves as the company’s Chief Technology & Content Officer. TPX‘s mission is to monetize Canadian consumers of quality audio content from domestic and international podcast publishers. In 2017, Jeff launched Ulster Media, an independent podcast consulting and production company. From 2011-2017, Jeff was the Director of Digital Talk Content for the Canadian Broadcasting Corporation (CBC).