Archives: Training & Events
Understanding the Multicultural Opportunity in 2021 and Beyond
February 1st, 2021 | ACA Team,
Can you afford to ignore over a million potential new customers that were not in Canada last year – not to mention an existing addressable segment that is equivalent in size to the population of Quebec?
This session will feature the latest Vividata research on South Asian and Chinese consumers in Canada…
Read MoreState of Creativity: Trends That Will Influence Storytelling in 2021
January 18th, 2021 | ACA Team,
As the business world continues to adapt to political and pandemic pressures, marketers must shift their strategies and communications on a dime to stay relevant.
'State of Creativity' is an engaging presentation revealing and contextualizing emerging…
For members only:
Read MorePreparing for a New Year with the Canadian E-Commerce Shopper
December 10th, 2020 | ACA Team,
This year has brought rapid growth to e-commerce in Canada. More Canadians are making more purchases online and they anticipate doing so even more in 2021. Philip Scrutton (VP Shopper Insights, BrandSpark International) will present findings from the November 2020 edition of the BrandSpark E-commerce Shopper Study and look ahead at what to expect from Canadian shoppers in 2021…
For members only:
Read MoreThe Most Influential Brands in Canada 2020 : Truth and Tendencies
December 8th, 2020 | ACA Team,
Join ACA, Globe Media Group, Ipsos and Publicis as we release the results of the 2020 Ipsos Most Influential Brands study.
Influence doesn't happen by accident. This exclusive, by-invitation-only event for brand marketers will unveil key highlights from over 100 brands evaluated in the study and provide a retrospective on how brands have evolved in the last decade. Following the rankings, we'll have a keynote address and moderated panel showcasing some of Canada's most compelling brands.
#IpsosMIB10
Read MoreHow to Manage an Online Pitch
November 24th, 2020 | ACA Team,
This webinar will help you prepare for – and manage – all aspects of an online pitch to find the right agency for your business…
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Read MoreHow Brands Can Make Podcasts People Will Listen To
November 17th, 2020 | ACA Team,
Podcasting has seen a surge of popularity in recent years, and brands increasingly want to get involved and into the ears of Canadians. But how do you know if a podcast is right for your company? What is the process for making one? And how do you ensure you're reaching your brand objectives, without alienating listeners…
For members only:
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