As the business world continues to adapt to political and pandemic pressures, marketers must shift their strategies and communications on a dime to stay relevant.
‘State of Creativity’ is an engaging presentation revealing and contextualizing emerging trends that represent the future of storytelling. Katherine, Monica and Jeanine will offer ideas on how to use insights to drive content marketing opportunities for brands.
Globe Content Studio is the content marketing division of The Globe and Mail. They elevate brands and drive business results through premium journalistic storytelling.
Presenter: Katherine Scarrow, General Manager, Monica Bialobrzeski, Creative Lead, and Jeanine Brito, Interactive Design Lead, Globe Content Studio
Date: Wednesday, February 3, 2021
Time: 11:30 a.m. – 12:30 p.m. ET
For members only:
Katherine Scarrow, General Manager, Globe Content Studio
Katherine leads the production and execution of content marketing programs at The Globe and Mail. In her role, she uses the power of storytelling to help clients like President’s Choice, HSBC, Telus, Nespresso and Amazon connect with audiences and drive results. Prior to this, she was the editor of the Report on Small Business. She holds an MBA from Ivey Business School.
Monica Bialobrzeski, Creative Lead, Globe Content Studio
Monica oversees visual strategy and storytelling across podcasts, video, articles and more. She brings expertise in creative strategy, production and direction from her working stints across Canada and Europe in agencies, media and production houses. She’s worked with clients such as Adidas, Loblaws, Spotify, ASICS, Lincoln, Audible, and Canadian Tire.
Jeanine Brito, Interactive Design Lead, Globe Content Studio
Jeanine leads art direction and design for on- and off-platform storytelling. Her background in fashion communication and magazine production can be seen in her concept-driven approach to design.