Podcasting has seen a surge of popularity in recent years, and brands increasingly want to get involved and into the ears of Canadians. But how do you know if a podcast is right for your company? What is the process for making one? And how do you ensure you’re reaching your brand objectives, without alienating listeners?
From The Globe’s Content Studio, join Senior Content Strategist Kiran Rana and Creative Lead Monica Bialobrzeski as they walk you through the steps of how a podcast is made, from pitch to product to promotion. Through several case studies, they will guide you through the process, share best practices, industry tips and tricks to ensure if you’re going to make a podcast, you do it right.
Presenters: Monica Bialobrzeski, Creative Lead and Kiran Rana, Senior Content Strategist, Globe Content Studio
Date: Tuesday, December 8, 2020
Time: 11:30 a.m. – 12:30 p.m. ET
For members only:
If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
Monica Bialobrzeski, Creative Lead, Globe Content Studio
Monica oversees visual storytelling across podcasts, video, photography, design and more. She has experience working in advertising agencies, media companies and production houses in Canada and Europe, providing a mixed expertise in creative strategy, production and creative direction. She’s worked on branded content, commercial work, editorial and has worked collaboratively with brands such as Adidas, Loblaws, Spotify, ASICS, Lincoln, Audible, Canadian Tire and more.
Kiran Rana, Senior Content Strategist, Globe Content Studio
Kiran is the Executive Producer of The Globe’s acclaimed editorial and branded podcasts including Stress Test, Money Moves, and AI Meets World. A journalist by trade, Kiran has worked in some of Canada’s biggest newsrooms across all mediums. Most recently, she spent several years as a reporter, editor and strategist in The Globe’s newsroom. Today, she brings that journalistic-style storytelling to brands, working with them to come up with authentic and engaging campaigns.