Archives: Training & Events
The Future of Cross-Platform Audience Analytics
August 23rd, 2021 | ACA Team,
Audience measurement remains among the top marketing research services demanded by clients in North America according to the ESOMAR Global Market Research Report. The pandemic saw a surge in cross-platform media adoption, even as trust in media waned, as the pace and velocity of information (and misinformation) grew.
This two-hour webinar, presented by the Canadian Research Insights Council, will feature leaders in unique roles in data, insights and analytics, to help us understand the future of…
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Video recordingFor non-members (free access with registration to CRIC mailing list):
Read MoreSix consumer segments that will impact your business
August 11th, 2021 | ACA Team,
After the shock and chaos have passed, the impact of the crisis will continue to be significant, and consumer behaviour and sentiment will remain diverse. Companies need to understand what defines and characterizes today's consumers to make better business decisions.
A study entitled The Commercial Shift: The Recovery, conducted jointly with Léger and lg2, examines changes in the attitudes and behaviours of Canadian consumers…
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Read MoreThe Digital Audio Revolution
July 13th, 2021 | ACA Team,
Gerry MacKrell, president of radio sales and marketing company CBS, will discuss how consumers are embracing digital audio, and how advertisers can follow.
This session will cover…
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Read MoreBrands with Purpose: Do’s and don’t’s of developing a purpose-driven brand
June 29th, 2021 | ACA Team,
Wahn Yoon, president of creative agency Bleublancrouge (BBR), will discuss the evolving definition of “purpose-driven brands” and how being purpose-driven can bring new relevance and meaning to brands today…
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Read MoreGlobal DEI Census – Deadline extended to July 31
June 19th, 2021 | ACA Team,
Want to contribute to DEI initiatives in the marketing industry? Take this 15-minute survey to add your say to this global initiative.
The survey is closed.
The organization spearheading the initiative globally, the World Federation of Advertisers (WFA), plans on rerunning this research in 18 months time to measure progress.
Read MoreFive personas and how you can support them as we exit the pandemic
June 15th, 2021 | ACA Team,
It’s happening. After over a year in lockdown, people are getting ready to go back out into the world.
Pinterest ran exclusive research to find out what consumers need most at this moment in time…
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