Gerry MacKrell, president of radio sales and marketing company CBS, will discuss how consumers are embracing digital audio, and how advertisers can follow.

This session will cover:

  • The cognitive resonance of audio as a tool of persuasion
  • Contemporary trends of digital audio consumption
  • The advertising benefits of digital audio
  • The attribution capabilities of digital audio

Presenter: Gerry Mackrell, President, Canadian Broadcast Sales (CBS)
Date: Tuesday, July 27, 2021
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Presentation slides

Video recording

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
 

Gerry MackrellGerry Mackrell, President, Canadian Broadcast Sales (CBS)

Gerry Mackrell is the president of Canadian Broadcast Sales (CBS), Canada’s leading radio marketing, sales and research company. In addition to working with the majority of Canada’s top radio broadcasters, CBS has recently launched AudioVelocity, a digital audio platform that encompasses the entire audio continuum from streamed AM/FM, to world-class podcasts.

Prior to his current role, Gerry held a range of senior executive positions in the TV & Digital landscape with Corus Entertainment. His current favourite song is “Little Black Submarine” by the Black Keys, and “Tainted Love” by Soft Cell is his karaoke go-to.