Wahn Yoon, president of creative agency Bleublancrouge (BBR), will discuss the evolving definition of “purpose-driven brands” and how being purpose-driven can bring new relevance and meaning to brands today. He will provide several recent examples and will also discuss how you can authentically discover and communicate the purpose of your brand to today’s values-conscious consumer, without falling into the trap of “purpose-washing”.

Presenter: Wahn Yoon, President, Bleublancrouge (BBR) Toronto
Date: Thursday, July 15, 2021
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Presentation slides

Video recording

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007

Wahn YoonWahn Yoon, President, Bleublancrouge (BBR) Toronto

Wahn’s career spans 20 years as a strategist and innovator in multiple sectors. His early training in strategy was at JWT New York and Toronto, where he went on to become senior director and strategist at JWT. He was instrumental in developing and launching Ethos, a WPP global consultancy specializing in cause-related marketing and corporate responsibility strategy. Wahn went on to win numerous Cassies Awards for outstanding business results through advertising. He is currently President of creative agency Bleublancrouge (BRR) Toronto and is one of the founders of the Humanise Collective. He also co-founded L’Institut Idée, a unique consultancy that uses Connected Intelligence approaches to master planning.

Wahn attended Harvard College and Columbia University Business School and is a proud board member of POV, an organization dedicated to helping promising creators of colour find careers in advertising and film.