Blog

In this exclusive ACA webinar event and the second in a series on the Fundamentals of Sponsorship, Ian Malcolm, President and CEO at Lumency, will provide best practices for sponsorship portfolio governance and, he’ll share a simplified governance model that will help you better manage, and better leverage, your sponsorship investments.

For members only:

Presentation slides

Video recording

For 26 years, Leger's annual Corporate Reputation study has measured the evolution of the reputation of large corporations in Canada and Quebec. Beyond short-term trends, successful and less successful media stunts, what lessons should we draw from this recent development where the “Reservoir of good will” of large companies is emptying?

Join us for the latest advertising learnings from Canada’s largest corporations.

For members only:

Video recording

You have invested millions in marketing technology, you are becoming a leader in personalization – delivering the right message to the right audience at the right time, measuring your media ROI, and yet, you have little visibility of almost 1/3 of your budget.

Time to shine a light on content operations and creative production to deliver increased transparency, velocity and ultimately, ROI.

For members only:

Video recording

The sudden shift to remote working made Virtual Production accessible for commercial production, with a library of 3D assets that help create new, immersive experiences for audiences. Storytelling becomes more efficient and achievable for marketers, creatives and brands exploring entry points into The Metaverse.

For members only:

Presentation slides

Video recording

This year – more than ever before – advertisers are shifting from self-sufficiency to integration. Join us for some key insights on the following subjects:

– Future-facing views and insights on talent, agency models, and tech and data infrastructure
– Industry feedback on the enablers and blockers to successful media and digital transformation

For members only:

Presentation slides

Video recording

How can organizations continue to navigate the changing privacy landscape while retaining the trust of those providing essential data? Join Jan Kestle, President of Environics Analytics, as she discusses the latest imperatives and how advertisers and publishers can successfully be data driven.

For members only:

Video recording