The strategic use of data and analytics generate actionable insights, and these insights improve the lives of Canadians. Now, more than ever, business leaders, policy experts and governments require access to timely and reliable data to achieve their goals. In the process, analysts need to use data in ways that customers and users understand, think are reasonable and have, where required, agreed to.
But the good news is – this is not just possible – it is happening. Having lived in a more regulated environment for decades, Canadian businesses are further along this path in many ways than their U.S. counterparts.
How can organizations continue to navigate the changing privacy landscape while retaining the trust of those providing essential data? Join Jan Kestle, President of Environics Analytics, as she discusses the latest imperatives and how advertisers and publishers can successfully be data driven.
Presenter: Jan Kestle, President and Founder, Environics Analytics
Date: Thursday, April 21, 2022
Time: 11:30 a.m. – 12:30 p.m. ET
For members only:Presentation slides Video recording
If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
Jan Kestle, President and Founder, Environics Analytics
President and Founder of Environics Analytics, Jan Kestle, has been a leader in data and analytics for decades. An expert in using statistics and mathematics to solve social and business challenges, she has worked with hundreds of organizations in all sectors to support their data-driven decision-making. She is a member of the Canadian Statistics Advisory Council, the Board of Directors of the Canadian Marketing Association, Ted Rogers School of Management’s Dean’s Advisory Council and Western University’s Morrissette School of Entrepreneurship. Jan holds a Bachelor of Science degree in applied mathematics from Western University.