Archives: Training & Events
Influencing Sales – The Role of the Multicultural Influencer
August 15th, 2022 | ACA Team,
One in five Canadians is foreign-born – equivalent to the size of the population of Quebec. For the foreseeable future, over a million newcomers will be arriving on Canadian shores annually. How do multicultural Influencers play into the multicultural marketing mix? How important are they to each ethnic group? What are best-in-class examples of successful multicultural Influencer programs?
Read MoreSmart Targeting: An Exclusive Ehrenberg-Bass Seminar
July 12th, 2022 | ACA Team,
You are invited to join our exclusive seminar with Dr. Rachel Kennedy – available only to ACA members – who will showcase the institute’s award-winning research into Brand segmentation, reveal the little-known traps of targeting, and provide guidelines for getting targeting right.
Read MoreThe Impact of Bill 96 on Marketing
June 27th, 2022 | ACA Team,
Join us on Wednesday, July 13 at 11:30 a.m. ET, as François Larose, from the law firm Bereskin & Parr, examines the changes to Quebec’s Charter of the French Language brought by Bill 96, and most importantly, how it affects marketing and business within Quebec.
Please note that the information provided in the presentation may change after September 1. If you have any questions after September 1, please do not refer to the document but instead reach out to Patrick Hotte.
For members only:
Read MoreFundamentals of Sponsorship: How to measure sponsorship impact
June 7th, 2022 | ACA Team,
In this exclusive ACA webinar event and the third in a series on the Fundamentals of Sponsorship, Ian Malcolm, President and CEO at Lumency, shares how to best approach measuring return on investment and return on objectives in a way that is both time and cost efficient.
For members only:
Read MoreFinding Your Audience in a Changing Demographic Landscape
June 6th, 2022 | ACA Team,
Join Rupen Seoni, Chief Revenue Officer of Environics Analytics, as he explores the latest demographic trends and the insights and stories found through data across the Canadian landscape.
For members only:
Read MoreAM/FM Radio Boosts Trade ROI: A study from Nielsen’s MMM normative data
May 30th, 2022 | ACA Team,
Did you know AM/FM Radio independently delivers the highest ROI of any media channel based on 5 years of Nielsen MMM norms? AM/FM Radio also bolsters the returns of every other media channel including Traditional, Digital, and Trade.
For members only:
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