Did you know AM/FM Radio independently delivers the highest ROI of any media channel based on 5 years of Nielsen MMM norms? AM/FM Radio also bolsters the returns of every other media channel including Traditional, Digital, and Trade.
Join us to hear from the original author of the Nielsen Canada norms database, Hilary Borndahl, on how AM/FM Radio improves the overall Marketing ROI for Canadian CPG brands and amplifies Trade Activity to deliver better sales results.
Presenters: Caroline Gianias, President, Radio Connects & Hilary Borndahl, Founder & CEO, Miix Analytics Inc.
Date: Tuesday, June 14, 2022
Time: 11:30 a.m. – 12:30 p.m. ET
For members only:Presentation slides Video recording
If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
Caroline Gianias, President, Radio Connects
Caroline is a known and respected media professional with extensive agency C-Suite and private consultancy experience. She brings a wide-ranging knowledge base to her role to help inform and educate advertisers and agencies about the power of AM/FM Radio in connecting advertisersa with consumers. Caroline has earned the designation of Chartered Marketer from the Canadian Marketing Association, serves as a member of the Numeris Audio Executive Committee and is the Chair of the Canadian Marketing Association’s Media Council. Caroline is also the Vice President of the newly form World Radio Alliance, representing a worldwide group of trade bodies promoting the power of radio around the globe.
Hilary Borndahl, Founder & CEO, Miix Analytics Inc.
Hilary has built an impressive 20-year career in Marketing Research focusing on her passion for Marketing Mix Modeling. She held progressive leadership roles at Nielsen starting with her time supporting the P&G Global business, through to launching Nielsen Canada’s Marketing Effectiveness team and is the original engineer of the Nielsen Canada norms database. Hilary went on to launch the Analytics Practice for Kantar Canada, broadening her consulting to service other industries including Automotive, Financial Services and Charity clients, along with continued support of the CPG sector. In the middle of the pandemic, Hilary decided to finally go out on her own and launched the Miix Analytics boutique.