Join us on Wednesday, July 13 at 11:30 a.m. ET, as François Larose, from the law firm Bereskin & Parr, examines the changes to Quebec’s Charter of the French Language brought by Bill 96, and most importantly, how it affects marketing and business within Quebec.

Notable changes include:

1. For product packaging: Use of non-French trademarks on packaging will only be allowed if the mark is registered. Further, even if registered, any generic or descriptive portions included in the registration will have to be translated into French.

2. For public signage and commercial advertising: Use of non-French trademarks on signage and advertising will only be allowed if the mark is registered. Further, for store-front signage, the display of a registered non-French mark will require “markedly predominant” French text around the non-French mark instead of the current requirement of a “sufficient presence of French.”

These new requirements will come into force on June 1, 2025. Fines for non-compliance will also increase. For individuals, fines will range from $700 to $7,000 and for companies, from $3,000 to $30,000, and each of non-compliance will be considered a separate offense.

Other changes include a prohibition to make available commercial publication, invoices, receipts, and other similar documents, in another language unless the French version is not available under the same or better conditions.

Presenter: François Larose, Partner, Bereskin & Parr
Date: Wednesday, July 13, 2022
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Presentation slides Video recording

Please note that the information provided in the presentation may change after September 1. If you have any questions after September 1, please do not refer to the document but instead reach out to Patrick Hotte.

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007

headshot of Francois LaroseFrançois Larose, B.A.A., LL.L., LL.M. Partner, Bereskin & Parr

François Larose is a lawyer, trademark agent and partner with Bereskin & Parr LLP. His practice focuses on all aspects of trademark law in addition to copyright, IP related agreements, and IP related regulatory issues, such as to the Charter of the French Language. He represents clients – local, national and multinational, from all industries – before the courts and tribunals in any intellectual property rights litigation.

François is a member of the firm’s Diversity & Inclusion Committee and co-chair of the Copyright & Digital Media group. Prior to joining Bereskin & Parr, François practiced at a Montréal firm specializing in business law.