One in five Canadians is foreign-born – equivalent to the size of the population of Quebec.  For the foreseeable future, over a million newcomers will be arriving on Canadian shores annually.  How do multicultural Influencers play into the multicultural marketing mix?  How important are they to each ethnic group?  What are best-in-class examples of successful multicultural Influencer programs?

Join Howard Lichtman, Co-founder and Partner of Ethnicity Matters – Canada’s leading multicultural marketing Agency – as he explores this important topic and growth opportunity.

Presenter: Howard Lichtman, MBA, JD, Partner & Co-founder, Ethnicity Matters
Date: Tuesday, September 20, 2022
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

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If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
 

Howard Lichtman headshot Howard Lichtman, MBA, JD, Partner & Co-founder, Ethnicity Matters

Ethnicity Matters is a full-service strategic consultancy and marketing & advertising agency focused on the Asian consumer. We provide market research, strategy, media planning & buying, creative & production, social, digital, shopper marketing, influencer and experiential programs.

Prior to Ethnicity Matters, Howard was President of The Lightning Group, providing Virtual Chief Marketing Officer services. He also served as Executive Vice President of Marketing & Communications at Cineplex North America, where he transformed cinemas from being just movie theatres to being media outlets, with the launch of screen advertising, and a host of other services.

He is also responsible for all the marketing, programming, media relations and sponsorship for the Taste of the Danforth – Canada’s largest street Festival – which welcomes over 1.6 million attendees in the course of a single weekend.