Archives: Training & Events
4th Annual Canadian Advertisers and Marketers Survey: How Brands are Meeting the Challenges of 2022
September 18th, 2022 | ACA Team,
Philip Scrutton (VP Insights, BrandSpark) will share new results from the 2022 BrandSpark/ACA Advertisers & Marketers Survey to show how brands in Canada have responded to the greatest challenges of 2022, including inflation, supply chain disruption, staffing, and evolving consumer needs.
For members only:
Read MoreOptimizing your creative agency’s costs
September 18th, 2022 | ACA Team,
Ideal for both brand and marketing procurement managers, this session will cover:
1. How to identify if you are a prime target for being overcharged
2. The most common techniques for overcharging a client without them realizing
3. Practical steps you can take today to protect your creative / production budget
For members only:
Read MoreDear Everybody, Let’s Include Disability in the Picture!
September 17th, 2022 | ACA Team,
Learn how you can achieve authentic representation of folks with disabilities in your work by learning about proper language to use with disability, resources available in the casting process, how to make your end product more accessible to consumers and how we can be an ongoing resource to your team moving forward.
For members only:
Read MoreHow Brands Can Capture the Opportunity from the Newest Media Channel
August 30th, 2022 | ACA Team,
Join our Retail Media webinar with Colin Lewis of Retail Media Works to find out how brands can create a retail media strategy by getting access to first-party data, and delivering measurable performance and reach shoppers right across the online customer journey.
For members only:
Read MoreSponsorship: The global, domestic and local perspectives – a Lumency Panel Discussion
August 30th, 2022 | ACA Team,
On Thursday, September 8th from 12:30p to 1:30p ET, Lumency is hosting a panel discussion with leaders from our client(s) AB InBev and Labatt.
The panel will talk about sponsorship rights from a global, a domestic and a local/regional perspective. They will also explore the value points that matter from each of those views and discuss what ‘good’ looks like across those stakeholder groups.
Read MoreMarketing Evolution C-Suite Summit
August 15th, 2022 | ACA Team,
After a 2-year hiatus, Strategy Magazine is bringing back the highly anticipated Marketing Evolution C-Suite Summit. On Thursday, September 29, 2022, the MES returns to an in-person day of learning and connecting with colleagues and peers.
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