Retail media advertising had an incredible year of growth in 2021 and 2022. Amazon Advertising is now just behind Google and Facebook advertising and is bigger that global newspaper advertising revenues. Walmart hit $2bn in retail media revenues. Numerous new retail media networks were announced in the US, Europe and Australia – and more are on the way.

But where do brands fit into the picture? What plans should they put in place to work with retailers and get a return for their investment?

Join our Retail Media webinar with Colin Lewis of Retail Media Works to find out how brands can create a retail media strategy by getting access to first-party data, and delivering measurable performance and reach shoppers right across the online customer journey.

Presenters: Colin Lewis, CMO, Marketing Week Columnist, Ecommerce, Marketplace and Retail Media Expert
Date: Wednesday, September 28, 2022
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Presentation slides

Video recording

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
 

Colin Lewis headshot Colin Lewis, CMO, Marketing Week Columnist, Ecommerce, Marketplace and Retail Media Expert

Colin Lewis an MBA qualified award-winning marketer experience in UK, Australia, France and Ireland. Colin is an eCommerce and Marketplace expert, having run his first eCommerce website – turning over $100m – in 2006, and written two Best Practice reports in Ecommerce and Marketplaces.

He is a domain expert on Retail Media, working directly with brands, retailers and tech vendors to frame the opportunity, understand what needs to be done in terms of people, tech and workflows to create a successful retail media network.

Colin is the author of five best practice report for WARC on Amazon Advertising, Walmart Connect, Instacart, Target Roundel and Kroger Precision Media.