Philip Scrutton (VP Insights, BrandSpark) will share new results from the 2022 BrandSpark/ACA Advertisers & Marketers Survey to show how brands in Canada have responded to the greatest challenges of 2022, including inflation, supply chain disruption, staffing, and evolving consumer needs.
- How have advertisers revised their media plans and investment?
- How have brands adjusted their promotional activity and pricing?
- Which consumer trends, including sustainability and premiumization, are driving product and service innovation?
Differences in the challenges faced by consumer goods and services industries will be contrasted and connected to the strategic responses common in each industry.
Presenter: Philip Scrutton, VP of Shopper Insights, Brandspark International
Date: Tuesday, October 25, 2022
Time: 11:30 a.m. – 12:30 p.m. ET
For members only:
If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
Philip Scrutton, VP of Shopper Insights, Brandspark International
Phil joined Brandspark in 2009 where he directs research for Brandspark Shopper Insights and Marketing Services. Phil works to uncover insights that will help clients win with shoppers and grow their business, and anchors the Brandspark consumer award programs in credible research methodologies. In addition to custom research work for clients in multiple consumer goods industries, Phil leads annual syndicated studies including the Canadian Shopper Study, American Shopper Study, Ecommerce Shopper Study, and the Advertisers & Marketers Survey.