Did you know that in a recent study 70% of consumers said they are more trusting of brands that represent diversity in ads?

Attend this webinar to learn the best practices of disability inclusion in all your marketing and advertising work. Holland Bloorview’s anti-stigma campaign, The Dear Everybody Agreement, is creating a shift in our corporate world to include disability in the picture. Learn how you can achieve authentic representation of folks with disabilities in your work by learning about proper language to use with disability, resources available in the casting process, how to make your end product more accessible to consumers and how we can be an ongoing resource to your team moving forward.

Presenters: Molly McKeown, Director, Partnerships, Holland Bloorview & Nathan Gaba, Coordinator, Partnerships, Holland Bloorview
Date: Wednesday, October 5, 2022
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Presentation slides

Video recording

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007

Molly McKeown headshot Molly McKeown, Director, Partnerships, Holland Bloorview

Molly McKeown joined Holland Bloorview Kids Rehabilitation Hospital Foundation in 2017. In her role of the Director of Partnerships, Molly oversees all corporate fundraising, partnerships and the Foundation’s signature events. Molly has spent nearly a decade working in the non-profit sector and has a passion for creating authentic partnerships that produce real change.

Nathan Gaba headshot Nathan Gaba, Coordinator, Partnerships, Holland Bloorview

Nathan Gaba. Born with cerebral palsy, has been apart of the Holland Bloorview Kids Rehab community since he was an infant. Throughout his childhood, Nathan volunteered in many studies and worked for Holland Bloorview as outreach facilitator in early adulthood which lead to his passion towards supporting the futures of children living with disabilities. In May of 2022, Nathan joined the Holland Bloorview Foundation as Senior Coordinator, where he works to foster meaningful connections as well as supporting signature events and corporate volunteering.