Archives: Training & Events
WARC’s 2023 Marketer’s Toolkit
February 6th, 2023 | ACA Team,
The webinar will focus on the five key global trends that will affect marketers in 2023, and Carolyn will assess the challenges, opportunities, and effective strategies that marketers can leverage for success.
Read MoreBeyond the Buzz: Clean Rooms 101 – What They Are and Why Marketers Need to Care
January 30th, 2023 | ACA Team,
All you need to know about clean rooms and why you need to care.
Read MoreCorus Entertainment Food Study
January 27th, 2023 | ACA Team,
The Corus Food Study explores how our approach to food and cooking habits have changed over the past year as we put the pandemic in the rear-view mirror. It looks at how Canadians approach their grocery shopping and whether key concerns around prices, inflation and supply-chain are changing the way we shop.
Read MoreThe Evolution of TV Viewership and Advancements in Marketing Strategies
January 16th, 2023 | ACA Team,
We all have been watching the trend of audiences reducing or cutting the cord on TV, but where are they going for their content and how do we ensure our ads reach them? Can a streaming-first approach to addressable suffice? Finecast explains how ‘streaming-first addressable TV’ is being used right now to move the marketing needle.
For members only:
Read MoreUnderstanding the Advertising Opportunities of Canada’s Fast-Growing Podcast Media Sector
January 3rd, 2023 | ACA Team,
Join us for insights into business and advertising opportunities in this fast-growing media sector. We will also discuss the unique nature of the podcast audience.
For members only:
Read More16th Annual Canadian Sponsorship Landscape Study
November 29th, 2022 | ACA Team,
Join Dr. Norm O’Reilly, lead author of the 16th Annual Canadian Sponsorship Landscape Study (CSLS), as he summarizes the results of the most recent study. The study draws on both academic and industry resources to provide information that is extremely relevant, highly ethical and provides outstanding sponsorship expertise for sponsors, properties, and agencies.
For members only:
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