Archives: Training & Events


WARC’s 2023 Marketer’s Toolkit

February 6th, 2023 | ACA Team,

WARC marketer's toolkit website banner

The webinar will focus on the five key global trends that will affect marketers in 2023, and Carolyn will assess the challenges, opportunities, and effective strategies that marketers can leverage for success.

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Corus Entertainment Food Study

January 27th, 2023 | ACA Team,

Image of different food types

The Corus Food Study explores how our approach to food and cooking habits have changed over the past year as we put the pandemic in the rear-view mirror. It looks at how Canadians approach their grocery shopping and whether key concerns around prices, inflation and supply-chain are changing the way we shop.

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The Evolution of TV Viewership and Advancements in Marketing Strategies

January 16th, 2023 | ACA Team,

picture of tv and remote

We all have been watching the trend of audiences reducing or cutting the cord on TV, but where are they going for their content and how do we ensure our ads reach them? Can a streaming-first approach to addressable suffice? Finecast explains how ‘streaming-first addressable TV’ is being used right now to move the marketing needle.

For members only:

Presentation slides

Video recording

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16th Annual Canadian Sponsorship Landscape Study

November 29th, 2022 | ACA Team,

Canadian Sponsorship Landscape Study

Join Dr. Norm O’Reilly, lead author of the 16th Annual Canadian Sponsorship Landscape Study (CSLS), as he summarizes the results of the most recent study. The study draws on both academic and industry resources to provide information that is extremely relevant, highly ethical and provides outstanding sponsorship expertise for sponsors, properties, and agencies.

For members only:

Video recording

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