Disappearing third-party cookies, the deprecation of mobile location signals, the emergence of ‘walled gardens’ and strengthening privacy legislation create the imperative for brands to find new and innovative ways to leverage their first-party data for customer acquisition.
Enter data clean rooms: the emerging privacy-compliant environments for first-party data collaboration and activation between advertisers, agencies, publishers and media platforms. These clean rooms hold great marketing promise and the potential for exciting outcomes.
Understanding what they are and how to use them will be critical for marketers in the months and years ahead.
Join Environics Analytics experts as they explore:
- What is a clean room, and where does it fit in the marketing toolkit?
- Key use cases and applications, including a peek inside the recently launched EAVault
- The importance of a made-in-Canada solution
- Questions to ask before you start and best practices
Please submit any questions you have to Davina Wong by February 13, 2023 so that they can be addressed in the webinar.
Presenters: Evan Wood, EVP and Chief Strategy Officer; Dominic Clare, SVP Business Strategy; and Peter Boggs, SVP of Business Development
Date: Wednesday, February 15, 2022
Time: 11:30 a.m. – 12:30 p.m. ET
If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
Evan Wood, EVP and Chief Strategy Officer
Evan is a senior executive with 30 years of experience in client management, business strategy, marketing analytics and operations. Evan leads the Financial Services practice area and works with Environics Analytics’ (EA) clients and strategic partners to help solve their key business challenges with data-driven consumer insight and location intelligence.
Prior to Environics Analytics, Evan held senior roles worked in a variety of professional environments, from Fortune 500 companies to start-ups.
Dominic Clare, SVP Business Strategy
A Senior Vice President and Practice Leader for the automotive and consumer packaged goods industries, Dominic Clare brings more than 30 years of business development, operational management and international experience to the position.
A pioneer in data-driven marketing and analytics across numerous verticals and international markets, Dom led the automotive and database marketing groups for Compusearch and assisted a number of large retail, financial, and travel and leisure customers.
Peter Boggs, SVP of Business Development
Peter Boggs blends consumer insights with consumer data to develop innovative strategies that increase customer acquisition, engagement, and retention. Peter has over 25 years of experience in engaging prospects and customers through direct marketing, CRM, lifecycle management and multi-channel strategies.
He has driven profitable customer growth for leading retail, telecom and financial services companies, including Equifax, monster.com, Shoppers Drug Mart, BMO, Cincinnati Bell and Mitsubishi. Prior to joining EA, Peter was a Vice President of Marketing Sciences at McCann, Vice President of Loyalty & Digital and Healthcare Marketing at Shoppers Drug Mart and Senior Vice President, CRM at Proximity.