WARC’s Marketer’s Toolkit 2023 is your guide to focus, survive and thrive. It includes a series of reports, the Global Trends, Future of Digital Commerce, Future of Media, aimed at helping you identify and focus on key areas of industry disruption, determine the most effective strategies, and benefit from arising opportunities.
Join the WARC’s Carolyn Murphy, Vice President, Americas, for insights of the key trends from this year’s Marketer’s Toolkit.
The webinar will focus on the five key global trends that will affect marketers in 2023, and Carolyn will assess the challenges, opportunities, and effective strategies that marketers can leverage for success.
Presenter: Carolyn Murphy, VP, Americas at WARC
Date: Tuesday, February 21, 2022
Time: 11:30 a.m. – 12:30 p.m. ET
If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
Carolyn Murphy, VP, Americas at WARC
Carolyn Murphy is the Vice President, Americas at WARC, the leading marketing effectiveness platform. WARC powers global marketers by providing rigorous and unbiased evidence, expertise, and guidance to make marketers more effective. With over a decade of experience, Carolyn specializes in building strategic marketing strategies and leading cross-functional customer centric B2B teams.
After starting her career in sports marketing at Fenway Sports Management supporting sponsorship activations for leading organizations including the Boston Red Sox and Boston College Athletics, Carolyn moved into the MarTech world helping brands such as Calvin Klein, Keds, VF Corp, and Estee Lauder with their social and e-commerce strategies at companies such as Buddy Media, Salesforce, and Olapic. She now leads WARC across North and South America, helping brands, agencies, and media companies save time by ensuring they make marketing choices that work and drive growth.