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Globe Content Studio’s Next in Creative report details seven content marketing trends to watch.

Social media has made brand identity and marketing really easy. It remains the best tool to reach out to, connect with and retain your customers. To make the most out of this channel, it is important to track the progress of social media marketing as a tool to reach and engage customers.

Marketing today is difficult. Every sector and specialty produce more content, making it difficult to compete and stand out. The constant bombardment of information shortens people's attention spans.

However, you might achieve good results using the content you already have. One way to accomplish this is by including visuals. One image may become multiple, so you can easily update different channels.

Setting your brand up for success during a recession means going against what’s intuitive and requires you to trust the process. Increasing ad spend when the economy is facing uncertain times is counterintuitive, but the evidence shows that this is the smart thing to do. The success of your brand after a recession depends largely on what you do before and during.

The foundation of great marketing is storytelling and inclusivity is the heart of telling stories authentically. Telling authentic stories matter — now more than ever — because consumers are inundated daily with ads, but only few have lasting impressions.

The traditional advertiser / media agency relationship has been the subject of much discussion and questioning. Taking stock of the current situation means taking into consideration a number of the following issues: a loss of trust in agencies, the survival of the local media ecosystem, the increased sophistication of campaigns, and a growing need to use advertisers’ data despite its sensitive nature. No matter how we look at it, one thing is certain: many brands are looking to play a bigger role in their media activities.