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As the business world continues to adapt to political and pandemic pressures, content marketers have to shift their strategies and communications on a dime to stay relevant.

Here are some of the biggest creative, cultural and societal trends to watch in 2021:

I was back at C2 (Commerce + Creativity Conference) this year for the first time in several years. It was a maze of people, interesting interactive exhibits and inspiring speakers. And set in beautiful old Montreal. While I could not attend all of the sessions and workshops, here were some of the things that caught […]

Here’s a short story about the role stories play in increasing the value of products. Recently, Cincinnati, Ohio-based Author Paul Smith and his wife were at an art gallery when his wife fell in love with an odd piece of art. Smith, however, was less impressed and in fact baffled by the close-up photo of […]

Digital and emerging technologies are both a boon and a bane to the OOH industry. The same tech that allows for never-before-seen executions through digital OOH also contributes to consumers being in a perpetually-distracted state. But Michael Trautmann, co-founder and CEO of German agency Thjnk, believes OOH is well-positioned to adapt. In fact he visited […]

Lawyers Brenda Pritchard and Susan Vogt recently released the 5th edition of Advertising and Marketing Law in Canada. Published by LexisNexis Canada in association with ACA, it’s a comprehensive reference tool that will help advertisers and marketers better understand the breadth and complexities of Canadian regulatory law. This excerpt explores some issues that Canadian marketers […]

The Out-Of-Home industry will be gathering later this month in Toronto for OMAC’s Activate Event to share campaigns, insights and results. With digital and emerging technologies transforming OOH, the focus is turning to the delivery of immersive and interactive experiences. One company that is finding success in this space is U.K.-based Grand Visual. Its founder, […]