ACA at CRTC ‘Let’s Talk TV’ Hearings
September 29th, 2014 | ACA Team,
On Friday, September 19, ACA presented at the CRTC ‘Let’s Talk’ hearings, along with CMDC (Canadian Media Directors Council). The hearings were designed to explore the current broadcasting environment and review possible approaches for a revised framework for television in Canada.
Read MoreCollaboration is the New Competition
September 28th, 2014 | ACA Team,
By Brett Colbert, Chief Procurement Officer, MDC Partners During my years as procurement professional, I have been asked the same question time and time again – how do you work so well with marketers? Sure, the relationship between procurement and marketing has gotten better over the years. But, let’s put our emotions on the table […]
Read MoreAdvertisers Can Make a Real Difference in the Fight Against Ad Fraud and Nonhuman Traffic
September 23rd, 2014 | ACA Team,
Steve Guenther, VP of Digital Auditing Services, AAM While digital advertising revenues are growing, developments in the marketplace pose some new challenges and opportunities. Near the top of the list of concerns of marketers today is minimizing fraudulent and nonhuman traffic. Although the two are far from synonymous, both result in unseen ads, brand safety […]
Read MoreNew National Commercial Agreement Ratified by All Parties
August 26th, 2014 | ACA Team,
By ACA Staff We are pleased to announce that the new National Commercial Agreement (NCA) reached between ACTRA and ACA/ICA has now been ratified by all parties, takes force immediately, and runs until expiry on June 30, 2017. We believe that the changes in this new agreement offer many improvements for advertisers. Here are the […]
Read MoreSix content types any brand can turn into native advertising
August 25th, 2014 | ACA Team,
By Dale Lovell, Content and Publishing Direct, Adyoulike Most brands, even if they are not already creating content themselves, will be surprised about how much content they actually already have at their disposal. Take another look at your organization’s resources and you’ll be surprised at what content you already have – content that can easily […]
Read MoreThe Ethnic Connection: An untapped opportunity for Canadian marketers
July 30th, 2014 | ACA Team,
by Howard Lichtman, Partner & Co-Founder, Ethnicity Multicultural Marketing + Advertising What is truly remarkable about Canadian marketers is that while corporations have made major efforts to understand “the Quebec connection”, and allocated the resources to reaching out to that market, they have not applied the same rationale, resources or process to ethnic consumers. One […]
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