How To Level Up Your Sponsorship Strategy
October 27th, 2016 | Sean Goodall, Account Manager, The T1 Agency
There’s a new player in the Canadian sponsorship landscape and it’s one that already possesses enough clout to pack the Air Canada Centre with 15,000 screaming fans. Boasting 214 million viewers annually and attracting a larger audience than the World Series, eSports is one of the fastest growing sports and entertainment platforms in the world. […]
Read MoreHow To Build A High-Powered Insights Engine
October 20th, 2016 | Matthew Chung, Manager, Communications and Content
Operational skill once conferred competitive advantage; now it’s table stakes. The new source of advantage is customer centricity: deeply understanding your customers’ needs and fulfilling them better than anyone else. At ACA’s October 4 Executive Forum, Mario Simon, CEO of Kantar Vermeer, shared fresh research into customer centricity, revealing that today’s fast-growing brands turn troves […]
Read MoreHow Sponsorship Properties Must Evolve In The Year Ahead
October 11th, 2016 | Norm O’Reilly, The T1 Agency
ACA Members, join our webinar Oct. 11 at 11:30 a.m. ET to get more insights into the 10th Annual Canadian Sponsorship Landscape Study. Just five years ago, many of those who study sponsorship – including myself – were preaching the need for every property to act like a jazz fest or a weekend concert or even […]
Read MoreWhy Brands Need To Be Part Of The Cultural Landscape
October 6th, 2016 | Tim Spencer, Semiotician & Cultural Analyst
This month, U.K.-based Tim Spencer, a semiotician and cultural analyst, will be speaking to the Out-Of-Home-Industry in Montreal and Toronto about the vital role OOH plays for brands today. In this post, he examines the shift from an era of “digital enchantment” to one of “Re-enchantment with the real” and its importance to marketers. As […]
Read MoreFour Tips For Advertisers To Root Out Digital Ad Fraud
September 28th, 2016 | Joan Brehl, Vice President and General Manager, AAM
In a comprehensive new series titled the 2016 Guide to Media Transparency, the Alliance for Audited Media (AAM) talks to leaders from all sides of the industry to better understand the issues and how to build more accountability and transparency between parties for the long-term success of digital media. Throughout the next several months, AAM […]
Read MoreWhy A Major Hurdle To Mobile Ad Investment Just Got Easier To Clear
September 19th, 2016 | Dana Toering, Managing Director, TubeMogul
The “year of mobile” isn’t a real thing. Remember how 2010, ’11, ’12, ’13 and ’14 were all supposed to be the year of mobile? One need only look at this year’s major news stories as evidence that the way that we consume and produce media has irrevocably changed: every year for the foreseeable future […]
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