Blog

Last week CBC/SRC submitted a position paper to the federal government proposing a move to an ad-free model. CBC/SRC says it currently gets $253 million in ad sales revenue. ACA has long opposed CBC going ad-free, a position Ron Lund, President and CEO of ACA, reinforced in an interview with the Globe and Mail, calling […]

As the industry prepares to turn the page on another year marked by massive change, ACA is asking the experts to predict the trends they think will disrupt 2017. First in this series is Stephan Argent of Argedia Group, with his forecast for agency search management. Well here we are again, that time of year […]

In movies, books and television, we’ve always been promised a future filled with technology we can talk to. From Samantha, the operating system in the movie Her, The Jetsons’ Rosie the Maid, to C-3P0, Cylons and Marvin the Paranoid Android, the expectation of relatable helpers has been part of popular culture for the better part […]

MDC Partners Donald Lee is not new to the Procurement Game, but the 15-year veteran is relatively new to the agency side of the equation. Previously, he wrote about how procurement, the client and the agency can work better together. In this article, he looks at the art of negotiating without leverage. My daughter is a fearless negotiator, […]

Nielsen recently released its Insights 2016 Report, which provides a 360-degree view of the Canadian consumer. ACA sat down with Dale King, Director of Client Services at Nielsen Canada, to discuss the report’s findings and the top takeaways from it. Dale and her colleague Stephen Schnier, Client Service Representative, Nielsen Media, Canada, presented all of […]

In a comprehensive new series titled the 2016 Guide to Media Transparency, the Alliance for Audited Media (AAM) talks to leaders from all sides of the industry to better understand the issues and how to build more accountability and transparency between parties for the long-term success of digital media. AAM has been sharing tips with […]