Blog

This is the first of a two-part recap of the Ipsos Most Influential Brands presentation. Next week we’ll cover the unique challenges, and advantages of building brands in Canada, and how Google and Facebook are managing the responsibility that comes with influence. Being leading edge, trustworthy and engaging, having presence and being a good corporate […]

Worried about digital transparency? Unsure about the customer data you’re using? Wondering if you’re delivering the best customer experience? You’re not alone. Not by a long shot. The online advertising best practice, data and insights company WARC asked 600 agency and brand side professionals about their biggest challenges for 2018. Their answers were distilled into […]

Baby boomer consumers may still have most of the food purchasing power in Canada, but millennials are changing the way we shop for food, cook and eat it. That was the overarching theme of an ACA webinar delivered by Jo-Ann McArthur, president and chief strategist of Nourish Food Marketing, earlier this month. “[Millennials] are behaving […]

After a period of confusion—verging on chaos—in the digital ad industry caused by the explosive growth of programmatic buying, Ratko Vidakovic had detected some calm and stability returning of late. It’s not totally fixed, but things are improving and progress is being made in some of the areas that rightfully concerned many of the marketers […]

We’re into the second decade of the smartphone age, and the ubiquity of the devices, our near constant connectivity and the effects on shopping behaviours is well known. We also know what that has meant to our advertising budgets, with more and more of our spending moving into digital channels. And yet, according to eMarketer, […]

With marketers under pressure to contain costs and be more accountable for their spending, many are taking back more control of their commercial production business. That was the key message emerging from the ACA’s latest lunchtime webinar, presented by Fiona McBride and Susan Kurtz of Advertising Production Resources (APR), a global production consulting firm, headquartered […]