Infographic: The not-so-hidden value of advertising
January 24th, 2017 | Matthew Chung, Manager, Communications and Content
The first-ever EU-wide report to isolate the economic and social contribution of advertising highlights its ability to drive economic growth across the EU and selected markets, including Canada.
The independent study by Deloitte, commissioned by the World Federation of Advertisers, found that every $1 spent on advertising can generate up to $6 of in the Canadian economy.
Other key findings for Canada include:
- An estimated $12.7 billion CDN (9.1 billion Euros) was spent on advertising in Canada in 2014
- The estimated annual GDP impact of advertising in 2014 was $81 billion CDN (58.2 billion euros)
Check out the WFA infographic on advertising’s impact in Europe to see the other ways advertising helps fuel the economy and provides cultural benefits.
The report’s executive summary is available for download and the full report is available for ACA Members.
Note: This infograph is only published in English
