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By Doria Rahmani, Éditions infopresse The 4th RDV Commandite (in French), the annual sponsorship conference organized by Infopresse took place recently in Montreal. During the event, David Pontbriand, partner at Substance Stratégie, presented Focus on major issues, the results of an exclusive joint survey on current and emerging industry trends conducted among 21 sponsorship marketing experts

A panel of leading industry experts has been selected to judge the 9th Annual Sponsorship Marketing Awards, Canada’s premier showcase of sponsorship marketing excellence.

Dan MacKenzie, Vice President & General Manager of NBA Canada, is the incoming Chair of the Sponsorship Marketing Council of Canada. “There are more opportunities than ever for sponsors to engage consumers, whether through traditional means or constantly changing digital and social media channels,” said MacKenzie.