Tag: OOH advertising
It may be an online world, but out-of-home (OOH) continues to shine.
At a recent ACA webinar, Lara Menzies, Head of Marketing at Canadian Out of Home Marketing and Measurement Bureau (COMMB), shared stats on the growth and effectiveness of OOH, as well as best practices for creating highly engaging OOH campaigns.
Global advertising revenues for OOH have grown 7.5% on average in each of the last nine years (2010-2018), reaching $56 billion in 2018, according to PQ Media. The Canadian OOH industry continues to see 5% growth year over year, reaching $745 million (measured and non-measured) in 2018. The estimated revenue for 2019 is $825 million.
“One reason out-of-home revenues continue to grow is because [out-of-home advertising] reaches consumers in their real world, where they are alert and attentive,” said Menzies. “Neurological research shows that when consumers are alert and attentive, they’re actually more likely to engage and respond to advertising.”Read More
There’s no question that it’s harder than ever to grab people’s attention. Aided by technology (read: smartphones), consumers are constantly connected and able to research products, plan and make purchase decisions while on the go. With so much content coming at them, it has become easier to reject or ignore messages. But it turns out […]Read More