Join Lara Menzies from the Canadian Out of Home Marketing and Measurement Bureau (COMMB) as she presents on out-of-home (OOH) advertising and how it has evolved into the highly engaging and interactive advertising medium it is today. Lara will provide an overview of the current OOH landscape, touch on best practices to keep in mind when planning and creating OOH advertising, and discuss what makes an OOH campaign most effective.
Presenter: Lara Menzies, Marketing, Canadian Out of Home Marketing and Measurement Bureau (COMMB)
Date: Tuesday, January 28, 2020
Time: 11:30 a.m. – 12:30 p.m. ET
For members only:
If you have any questions or have difficulty registering, please contact
Davina Wong: 416-964-3805 ext. 1007
Lara Menzie, Marketing, Canadian Out of Home Marketing and Measurement Bureau (COMMB)
Lara is responsible for both English and French marketing and communications initiatives across Canada at COMMB, promoting the measurement and value of OOH media. Prior to COMMB Lara was part of the senior team that launched LEGOLAND Discovery Centre, a family attraction in Toronto. Additionally, she held marketing positions at Astral Out-of-Home, Walt Disney Canada, SOCAN, Toronto 1 and SUN TV television stations.