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By Randy Scotland, ACA How innovative is your organization’s marketing culture? How you answer that question speaks volumes about your company’s prospects in today’s post-digital world, according to innovation expert Bert DuMars, Vice President, Principal Analyst with Forrester Research.

By Bob Reaume, ACA A new self-regulatory program for Online Behavioural Advertising (OBA) has been developed for Canada. OBA involves tracking consumers’ online activities in order to deliver advertisements targeted to their inferred interests. It has proven to be quite an effective method of advertising.