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A presentation ceremony was held at the recent Marketing Awards in Toronto to pay homage to Philip Donne, President of Campbell Company of Canada, who is this year’s recipient of the prestigious ACA Gold Medal Award. To view the testimonial video, featuring tributes from two previous Gold Medalists and other industry luminaries, click here.

The ACA is pleased with the decision announced by the CRTC to allow national advertising on two of CBC’s radio networks, Radio 2 and Espace Musique. For details, view our media release.

The ACA’s latest Marketer’s Pulse survey suggests Canadian marketers are feeling more optimistic than they were last fall about their business prospects and their consumers’ confidence levels.

A panel of leading industry experts has been selected to judge the 9th Annual Sponsorship Marketing Awards, Canada’s premier showcase of sponsorship marketing excellence.

Dan MacKenzie, Vice President & General Manager of NBA Canada, is the incoming Chair of the Sponsorship Marketing Council of Canada. “There are more opportunities than ever for sponsors to engage consumers, whether through traditional means or constantly changing digital and social media channels,” said MacKenzie.