Blog

By ACA staff The announcement this summer that Omnicom and Publicis will merge ‒ effectively creating the world’s largest advertising holding group ‒ means a host of competing brands may land under a single ownership.

By ACA Staff Advertisers need to be aware of plans by certain Canadian broadcasters to incorporate conventional, over-the-air (OTA) broadcast commercials on video-on-demand (VOD), potentially as soon as this fall, and how this may affect their business.

By Randy Scotland, ACA How innovative is your organization’s marketing culture? How you answer that question speaks volumes about your company’s prospects in today’s post-digital world, according to innovation expert Bert DuMars, Vice President, Principal Analyst with Forrester Research.

By Bob Reaume, ACA A new self-regulatory program for Online Behavioural Advertising (OBA) has been developed for Canada. OBA involves tracking consumers’ online activities in order to deliver advertisements targeted to their inferred interests. It has proven to be quite an effective method of advertising.

The ACA is pleased with the decision announced by the CRTC to allow national advertising on two of CBC’s radio networks, Radio 2 and Espace Musique. For details, view our media release.