Blog

Being a trusted brand matters. But how much more customers trust your brand over the next alternative – in other words brand stubbornness – matters not only for current market performance, but also overall resiliency in the face of changing competitive dynamics. So how do you make customers not only trust you – but trust only you?

In this webinar BrandSpark International Executive Vice President and Partner, Scott Boyer, shares insights into building brand trust…

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Presentation slides

Video recording

The media habits of Canadians continue to evolve as new platforms emerge, device ownership explodes and the population becomes more diverse. In order to better understand this evolution and the impacts on media, advertisers and policy, the Media Technology Monitor (MTM) has been surveying Canadians on their technology ownership and consumption habits for nearly 20 years…

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Video recording

As an industry we pride ourselves on staying on top of the latest trends and gadgets – but it turns out that those technological and culturally forward behaviours are impacting our perceptions about how Canadians use and perceive different media…

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thinktv explores which ads resonated most with Canadians in 2020 as tested by System1 Group…

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In this thinktv session behavioural science consultant and author of the acclaimed book The Choice Factory, Richard Shotton examines the role of behavioural science in creative development along with channel and media selection optimization…

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This event is an interactive learning session to connect media and marketing leaders with experts navigating changes announced by Apple and Google anticipated to cause widespread impact on targeted mobile advertising.

This event is presented in partnership with ACA, CMDC and DAAC.