Being a trusted brand matters. But how much more customers trust your brand over the next alternative – in other words brand stubbornness – matters not only for current market performance, but also overall resiliency in the face of changing competitive dynamics. So how do you make customers not only trust you – but trust only you?

In this webinar BrandSpark International VP of Strategy Denis Hancock shares insights into building brand trust and stubbornness, based off survey results spanning hundreds of categories related to the BrandSpark Most Trusted Awards (BMTAs). Key topic areas include:

  • The key drivers of trust and stubbornness, and how they vary between CPG, services and e-commerce.
  • The important brand stubbornness differences between Canadian and American shoppers that exist across most categories
  • Insights into the retail brands competing most effectively with Amazon on brand trust

Presenter: Denis Hancock, VP of Strategy, Brandspark International
Date: Wednesday, March 17, 2021
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

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If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007

Denis Hancock, Brandspark InternationalDenis Hancock, VP of Strategy, Brandspark International

Denis Hancock is a strategic thinker with 20 years’ experience helping organizations use a fact-based approach to solve complex business problems, and identify and capitalize on new growth opportunities. Particularly focused on leveraging the combination of consumer insights and financial data to optimize marketing and brand strategy development.