Being a trusted brand matters. But how much more customers trust your brand over the next alternative – in other words brand stubbornness – matters not only for current market performance, but also overall resiliency in the face of changing competitive dynamics. So how do you make customers not only trust you – but trust only you?

In this webinar BrandSpark International Executive Vice President and Partner, Scott Boyer, shares insights into building brand trust and stubbornness, based off survey results spanning hundreds of categories related to the BrandSpark Most Trusted Awards (BMTAs). Key topic areas include:

  • The key drivers of trust and stubbornness, and how they vary between CPG, services and e-commerce.
  • The important brand stubbornness differences between Canadian and American shoppers that exist across most categories
  • Insights into the retail brands competing most effectively with Amazon on brand trust

Presenter: Scott Boyer, Executive Vice President and Partner, BrandSpark International
Date: Wednesday, March 17, 2021
Time: 11:30 a.m. – 12:30 p.m. ET

For members only:

Presentation slides

Video recording

If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007

Scott BoyerScott Boyer, Executive Vice President and Partner, BrandSpark International

Scott Boyer is a passionate insights professional with over 20 years of experience and a multi-disciplinary background of math theory, economics, and marketing. He provides strategic insights that fuel leading brands to continuously outperform their competition.

As a partner at BrandSpark International, Scott believes successful strategies are fueled by thought-provoking consumer insights that challenge existing norms. He helps his clients understand trust in an omni-channel shopping context, and supports them in navigating the e-commerce marketing landscape.