Apple’s iOS 14 is set to be released this spring, bringing about the depreciation of the IDFA, the introduction of its App Tracking Transparency (ATT) privacy framework and the SKAdNetwork. Google recently hinted at similar changes.
What does this all mean for the advertising industry? How does this impact targeting, measurement, attribution and ad fraud detection, and are there new opportunities to be had? Experts predict that user opt-in rates for tracking will be no more than 20%, and that’s being optimistic. Like it or not, we are entering into a new era of targeted mobile advertising.
This session will address the changes being proposed mainly by Apple and how they will impact advertisers, media and ad tech. It will include an industry panel of experts from all areas of the advertising ecosystem to focus on industry solutions and mitigation tactics. Marketers, media agencies and ad tech executives should attend this session to understand their options for future targeting activities, as well as learn what effects this may have on their measurement, attribution, and privacy management programs.
This event is presented in partnership with ACA, CMDC and DAAC.
Date: Thursday, March 11, 2021
Time: 1:00 – 2:30 p.m. ET
Place: Virtual (Zoom)
Questions about registration? Please contact Davina Wong, Director, Membership, 416-964-3805 ext. 1007.
Introduction by Shannon Lewis, President, CMDC
Keynote Address (TBA)
Industry Panel (moderator and panelists TBA)
Note: More information to come. Agenda subject to change