Apple’s iOS 14 is set to be released this spring, bringing about the depreciation of the IDFA, the introduction of its App Tracking Transparency (ATT) privacy framework and the SKAdNetwork. Google recently announced similar changes.
What does this all mean for the advertising industry? How does this impact targeting, measurement, attribution and ad fraud detection, and are there new opportunities to be had? Experts predict that user opt-in rates for tracking will be no more than 20%, and that’s being optimistic. Like it or not, we are entering into a new era of targeted mobile advertising.
This session will address the changes being proposed mainly by Apple and how they will impact advertisers, media and ad tech. It will include an industry panel of experts from all areas of the advertising ecosystem to focus on industry solutions and mitigation tactics. Marketers, media agencies and ad tech executives should attend this session to understand their options for future targeting activities, as well as learn what effects this may have on their measurement, attribution, and privacy management programs.
This event is presented in partnership with ACA, CMDC and DAAC.
Date: Thursday, March 11, 2021
Time: 1:00 – 2:30 p.m. ET
Place: Virtual (Zoom)
Cost: Free
Questions about registration? Please contact Davina Wong, Director, Membership, 416-964-3805 ext. 1007.
1:00 p.m.
Introduction by Shannon Lewis, President, CMDC
1:10 p.m.
Apple and IDFA: What’s Coming and What’s Next?
Keynote Address by Ian Meyers, Head of Addressability Product, LiveRamp
1:40 p.m.
Industry Panel
Moderator: Belinda Smith, CEO, m/SIX
Panelists:
Ian Hewetson, VP, Loblaw Media
Caroline Moul, President, PHD
Mike Sherman, Director of Media and Data Optimization, L’Oréal Canada
2:10 p.m.
Q&A
Note: Agenda subject to change
Keynote Speaker
Ian Meyers, Head of Addressability Product, LiveRamp
Ian Meyers is the Head of Addressability Product at LiveRamp, including publisher tools and bidstream infrastructure. He is a seven-year veteran of LiveRamp and previously developed investment research products at Morningstar, Inc.
Ian holds a BA in History from Washington University in St. Louis.
Moderator
Belinda Smith, CEO, m/SIX
As CEO of m/SIX Americas, Belinda oversees all business across the region. Prior to m/SIX she served as Head of Global Marketing Intelligence at Electronic Arts (EA). A pioneer of embedded models from her time at EA, Belinda helps clients better understand their data ownership and its application, while also building and managing hybridized agency / in-house teams based on clients’ unique set of needs.
Belinda currently serves as the Global Diversity Ambassador for the World Federation of Advertisers (WFA) and was the lead consultant on the WFA’s Global Cross Media Measurement project.
Panelists
Ian Hewetson, VP, Loblaw Media
A veteran of the ad-tech space, Ian has worked with hundreds of advertisers, agencies and publishers on thousands of campaigns. By being an integral part of a team building proprietary technology, Ian has had first-hand experience with the constant change that defines the advertising technology industry.
Ian has been a featured speaker at events for the IAB, AAM, Mediapost, Marketing Magazine, Future Flash and others, and has had articles printed in Adexchanger, Mediapost and Media In Canada.
Caroline Moul, President, PHD
As President of PHD Canada, Caroline Moul is responsible for the continued growth and evolution of the agency including the development and establishment of best practices and overall market adoption of Omnicom Media Group capabilities. Caroline’s 17-year tenure at PHD has driven the progression of the agency’s digital capabilities.
Caroline currently sits on the board for DAAC (Digital Advertising Alliance Canada) and the CMDC (Canadian Media Directors Council).
Mike Sherman, Director of Media and Data Optimization, L’Oréal Canada
With over a decade in the media industry Mike laid the foundations for his career in digital and data. He has worked on a multitude of industries including financial services, travel, telco, automotive, retail & ecommerce, all while expanding his passion for media. He now leads the Omnimedia practice for L’Oréal Canada’s over 35 beauty brands.
Exclusive content for ACA members:
View slides and a video recording of the event
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